Product
One operating loop, end to end.
DataFawn is not a dashboard that leaves the work to you. It runs the full loop from evidence to measured outcome, and shows its work at every step.
Observe
Connect Search Console with read-only access and add your website. DataFawn imports performance history, crawls a bounded set of pages, and takes SERP snapshots for the keywords you track.
Detect
Deterministic detectors find striking-distance queries, low observed click-through rate, declining pages, emerging queries, and technical issues. Thresholds are configuration, not model output.
Explain
Drop analysis and competitor comparison state the most likely explanation, the evidence behind it, the confidence, and the limitations of the available data.
Recommend
Opportunities are scored, deduplicated, and turned into a weekly action plan with one clear next step per item.
Apply
Content Refresh Studio and the Internal Link Agent prepare changes as reviewable drafts and diffs. Nothing is published to your site without your approval.
Measure
Each applied change can become an experiment with a recorded baseline. Outcomes are classified from your own Search Console metrics after the evaluation window.
Learn
Verified results become SEO Win Cards and Weekly Wrapped summaries you can keep private or share with a revocable link.
How DataFawn talks about certainty
Every recommendation separates observed facts from calculated metrics, inferences, and suggested actions, and always carries its confidence and limitations. Calculations — metrics, thresholds, date windows, priority, quotas, and outcomes — are deterministic application code, not language model output.
Ask DataFawn
Ask questions about your own site in plain language. Answers are grounded in your imported evidence, and DataFawn answers “insufficient data” rather than guessing.